PRB Financial LLC — Torrance, CA

Empowering
Senior Healthcare
Through Innovation

We connect seniors and their agents to the Medicare solutions they deserve — combining technology, financial expertise, and human insight to simplify one of life's most critical decisions.

Explore Our Work

Who We Are

A Mission-Driven Financial Services Firm

PRB Financial LLC was founded on a singular belief: that every senior deserves clear, informed guidance when navigating Medicare and healthcare financial decisions. We exist to remove the complexity that too often stands between individuals and the coverage they need.

Headquartered in Torrance, California, our founding team brings decades of combined experience in the Medicare space — spanning product strategy, technology, and financial operations. That depth of industry knowledge informs everything we build and every decision we make.

We are currently in development on what we believe will be an industry-shaking Medicare product. While we are not yet ready to share details publicly, our mission is clear: to raise the standard of care, clarity, and access for seniors and the professionals who serve them.

Integrity
We hold ourselves to the highest standards of transparency in all client and partner relationships.
Clarity
Complex financial and healthcare decisions deserve straightforward, accessible guidance.
Innovation
We build technology-driven systems that bring efficiency and accuracy to the enrollment process.
Partnership
Whether working with members or agents, we operate as trusted allies, not vendors.

Our Founders

The People Behind PRB

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Walter Plimmer
Co-Founder & Chief Executive Officer
Walter serves as the product visionary and strategic lead at PRB Financial. His focus spans platform architecture, go-to-market execution, and the broader mission of delivering senior healthcare solutions that are both accessible and meaningful. He drives the company's long-term direction and ensures every initiative aligns with its founding purpose.
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Ryan Bozanic
Co-Founder & Chief Technology Officer
Ryan leads all technical operations at PRB Financial, overseeing system architecture, carrier API integrations, and engineering excellence. His work forms the technological backbone of the company's data exchange capabilities, ensuring that agents and members have access to accurate, real-time healthcare information at every step.
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Garrett Rudy
Co-Founder & Chief Financial Officer
Garrett oversees financial strategy, healthcare partnership development, and business operations at PRB Financial. His expertise enables the firm to build sustainable carrier relationships and financial frameworks that serve the company's growth while maintaining the highest standards of accountability and regulatory compliance.

Get In Touch

Contact PRB Financial

Address
3838 W Carson St, Suite 306
Torrance, CA 90503

Email

PRBFinancial2025@gmail.com